Image of our new CEO, Bert Wray

The AppWork Revolution is Coming

Updated | 5/23/2022

Bert Wray joins the AppWork team as their CEO and is gunning to revolutionize the future of multifamily maintenance with a focus on efficiency and communication.

Ramsey, NJ: Just one week after relaunching its brand, AppWork announces that as of May 23rd, 2022, Bert Wray is the new CEO of AppWork. He joins the team with extensive multifamily experience. Bert formerly worked as a Regional Vice President of National Accounts for Chadwell Supply, overseeing corporate relationships for some of their largest clients. Before that, he worked as a Regional Property Manager. He understands the perspectives of both the owner-operator and the supplier.

Furthermore, as a combat veteran who fought in Operation Iraqi Freedom, he incorporates his military experience into his management style. One important leadership principle he learned in the army is, “You can delegate authority, not responsibility.” He hopes that AppWork will enable community managers across the country to embrace this philosophy.

Bert grabs opportunities and masters them. He quotes Shunryu Suzuki (from Zen Mind, Beginner’s Mind): “In the beginner’s mind there are many possibilities, but in the expert’s there are few.” While bringing years of multifamily knowledge to the table, he still prefers to come in with a fresh and open perspective. His ability to think outside the box and find creative solutions to old problems is one of his core strengths.

Bert’s goal for AppWork is to make the brand synonymous with multifamily maintenance. He has been teaching seminars about streamlining maintenance operations, and he considers AppWork the embodiment of all the principles he teaches: efficiency, employee engagement, and resident satisfaction.

He points out, “We’re working where people live, and people live where we’re working. Managing a community takes exceptional levels of patience and understanding.”

He acknowledges that staffing is a big challenge in the multifamily industry. His solution? Increase efficiencies by taking the existing staff and improving them. Bert sees AppWork as an essential tool for doing this. He says, “The pitch matches the product. AppWork focuses on the same efficiencies that I’ve been teaching for years.”

Bert serves on the Board of Directors for the Piedmont Triad Apartment Association. Beyond his local affiliate, he has extensive experience with several other affiliates, state associations and the National Apartment Association. AppWork looks forward to working closely with more apartment associations under the guidance and encouragement of its new CEO.