Jordan Hauflaire Joins AppWork as SVP of Sales
AppWork Welcomes Jordan Hauflaire as SVP of Sales
November 3, 2025 — AppWork is proud to announce the addition of Jordan Hauflaire as Senior Vice President of Sales, continuing the company’s mission to help multifamily teams streamline maintenance operations and elevate performance.
Based in Austin, Texas, Jordan brings more than 12 years of sales experience spanning PropTech and retail real estate, with a proven record of consultative selling and executive-level relationship building. Most recently, she led enterprise growth at Apartment List, helping clients adopt AI-powered SaaS solutions to improve funnel efficiency and operational outcomes.
Jordan has managed and expanded some of the industry’s largest enterprise portfolios, including ownership of accounts totaling $10M+ in annual recurring revenue, consistent performance at 125% of quota on average, and 30% year-over-year growth for her largest client over two consecutive years. She also served as a strategic liaison to product teams, translating client feedback into platform enhancements, and led cross-functional initiatives to deliver a best-in-class client experience.
“Jordan’s experience in scaling relationships and her passion for pairing technology with measurable business impact make her an outstanding addition to AppWork,”
said Sean Landsberg, CEO & Co-Founder of AppWork.
“We’re thrilled to welcome her as SVP of Sales as we continue expanding our reach and building momentum across the multifamily industry.”
This new hire reflects AppWork’s ongoing commitment to hiring exceptional talent and delivering innovative solutions that transform how multifamily teams manage maintenance and operations.
About AppWork
AppWork is the maintenance operations platform built by property management professionals for property management professionals. Trusted by multifamily communities across the United States, AppWork combines intuitive software, automation, technician gamification, and world-class support to transform maintenance. From make-readies to inspections to work orders, AppWork helps teams get more done with less stress.
Learn more at appworkco.com.