About Us
About Us
2015
Michael Katz founds Dasmen Residential. Michael has decades of experience in multifamily as an investor, owner, and operator. Michael pushes the boundaries of “what’s been done” and explores “what could be”.
Even at the start, Michael wanted to leverage technology to accomplish what might feel like an impossible mission: fill in the gaps of the existing tech stack and streamline multifamily operations.
2016
Sean Landsberg joins the Dasmen Residential team. Sean has extensive hands-on experience as a multifamily executive. He believes,
“With technology, the word 0111100010 doesn’t exist.”
2017
We hired a top-notch engineer, Joe Gitlin, to start building the software called AppRent.
We understood how tightly integrated maintenance and operational efficiency are.
2019
After some time, we turned around and noticed that most of what we organically had built was related to maintenance. We shifted our focus to what came naturally (maintenance).
We intimately understood the problems facing multifamily maintenance and realized that the industry would benefit most from an exceptional maintenance platform integration.
2020
We created a development strategy based on known industry struggles:
1
Steep learning curves
By the time office staff learned a new system, they had a new job at a different property. On the technician side, there was a lot of resistance to using technology. We wanted to overcome this obstacle.2
No data
Management companies had extensive data for leasing, marketing, and general operations (comprising approximately 50% of company employees). When it came to running maintenance and technician management? Crickets. If managers have no maintenance and technician data, their overall operations are debilitated.3
Data integrity
After gathering data, we observed that managers and technicians could easily manipulate a few data points to their advantage. We needed to find a way of ensuring data integrity.4
Resident complaints
Leasing agents were spending too much time on work orders. They were answering phone calls from residents and responding to emails out work orders. We wanted to free up their time, en ling them to speak more with prospective residents.
We also started expanding our team and brought on board Yael Posner to lead product design. We wanted a product that would make maintenance simple.
Yael brought with her years of optimizing design for the ideal user experience.
2021
We deepened the focus of our development strategy to maintenance technicians. While working internally on AppRent for Dasmen, we saw that technicians:
- 1Have typically experienced lower compensation versus other positions in the industry.
- 2Have the least opportunities for promotion.
- 3Interact with residents in a more negative context, usually on residents’ most difficult days, compared to the leasing agents who interact with them in a more positive context.
- 4Have less exposure to company culture (also due to being out of the office).
- 5 Experience less supervision and more freedom when compared to leasing agents.
- 6 Interact with residents far more than leasing agents. They are the face of a property and the primary representatives.
- 7 Work with managers who don’t always appreciate maintenance struggles. Most managers start as leasing agents.
In December 2021, we introduced our ground-breaking Technician Management module to address the above issues.
After deciding to bring our product to market, we wanted to prepare for future clients.
We hired our Director of Client Success, Carol Gregory-Fugate.
The team was expanding!2022
After five years of building and testing our software, we decided that the multifamily industry would benefit from an exceptional maintenance integration. Seeing the lack of awareness when it came to maintenance, we decided to bring our software to the market.
We renamed the software from AppRent to AppWork.
We wanted
- To create innovative software that focuses on minimizing training and boosting efficiencies to overcome the daily problems faced by multifamily owners and operators.
- To bring more awareness of the impact and importance of maintenance to the industry, seeing as maintenance is at least 50% of operations within property management.
To achieve those goals, we launched a host of new features and modules:
FEBRUARYAuto Assign
MAYOn-Call Management
AUGUST
Offline Mode for Technician App
SEPTEMBERThe Reports Module
NOVEMBERPerformance Badges and Recurring Work Order
DECEMBERInspections Module
2023
We started the year with the deployment of our new AppWorkCo.com website.
We continued to develop new features and modules at a rapid rate (with the help of our VP of R&D, Amichai Strasberg):
00:02:33
MARCHTechnician Timer
$
23
JUNETechnician Tipping
JULYUpgraded Make Ready module
SEPTEMBERInternal Incident Reports module
OCTOBERUpgraded Insight Reports module
Best of all, we started training and onboarding clients!To make onboarding even easier, we also launched the AppWork Help Center.
We also continued building our brand awareness and relationships in the multifamily community:
Started interviewing thought leaders in the industry to create our Multifamily Gurus series
Announced a partnership with Propify
Started sponsoring a podcast: Masters of Multifamily Maintenance
2024
AppWork has spent the last several years perfecting its next-generation multifamily maintenance technology, working diligently behind the scenes to develop a product that revolutionizes property management.
We are confident that with our new CRO, Dani Black, AppWork will achieve new heights of success and continue to innovate in the multifamily maintenance space.
AppWork prepares to introduce its transformative solutions to the market.
JULY
We are thrilled to announce the launch of our pioneering Top Maintenance Ratings Program.
This innovative initiative, the first of its kind, is designed to recognize and highlight exceptional properties by leveraging positive maintenance data